Tags Almost any designer can tell you that branding is more than a pretty logo. As consumers, it's easy to fool yourself into thinking that a unique logo and company name are the only things that matter. However, brands are defined by several factors, including the CFO Email List perception of a company's reputation, customer service and interaction, product offerings, advertising strategies and, of course, the logo and logo. other design elements. So while a logo, slogan, and company name are important, there are many additional components that add meaning to these elements. Summary Identify your niche Know your audience Attract attention with visuals Develop consistent CFO Email List Encourage customer loyalty Conclusion Building a brand from scratch can be a bit mind-boggling, which is why we've outlined the five key ingredients that help create a unique and successful brand. Identify your niche As the e-commerce market continues to grow, the competition is getting fierce. The global market is oversaturated with hordes of similar brands across all industries. This makes it extremely difficult to get a good place in the market. Before you start selling products, you need to identify your niche and your unique selling points. Your niche should be extremely specific to your offerings and strongly focused on a relevant demographic. “Smaller is bigger in business,” according to Lynda CFO Email List author of Nichecraft: Use your specialization to focus your business, capture your market, and get customers to seek you out . Don't waste time selling everything to everyone. Instead, focus your offers on a specific audience. For example, let's look at one of the most successful fashion brands today: Zara. Zara is not just a fashion brand because fashion is not a niche, it is an industry . Fast, affordable fashion for stylish millennials is Zara's niche, and the company is CFO Email List because it has created a niche for a very unique audience. Moral of the story: Find out how your products fit into a specific industry and create a niche around it.