With 2009 just around the corner, the time is right to set at least one new email marketing goal: to create a welcome letter that is Asia Email List automatically sent whenever a new member is added to a mailing list. The welcome letter can work wonders when it comes to informing new members what to expect as a member of a mailing list, and with a simple action by a new member - explained below - deliver ability can be increased significantly. Following are some key elements to a successful welcome letter:
Before the message is drafted, understand that this is a unique moment that no marketer should let slip away. Since the first message has been requested, the marketer Asia Email List now has a captive audience member. Use this opportunity to make a favorable first impression. Always give the message a personal tone. A welcome letter that uses marketing jargon or has an overly pushy sales pitch may be rejected by the recipient as just another sales pitch. Try not to use terms that might only be familiar to those in the email marketing industry. Terms like "blast" and "inbox delivery" might be lost on someone who does not have a lot of email experience.
Start by letting the new list members know that their action to join the list was successful and greatly appreciated - give a sincere thank you. Inform the new members that there is value to being a member of the list, but they can easily leave at anytime. It is extremely important to include a one click unsubscribe method, so that if list membership Asia Email List was fraudulently established, confused individuals can quickly remove themselves from future unwanted messages. Let them know how they can modify their personal information, mailing choices, or possibly their mailing frequency preferences. Some marketers will let new list members know where they can access past mailings, or even surprise them with a valuable coupon or bonus offer.